Philippine Electric Corporation: Strategic management plan

Date of Publication

2001

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Abstract/Summary

This strategic management plan is a study on the business strategy of the Philippine Electric Corporation (PHILEC). the only transformer manufacturer in the Philippines. The intention of this report is to present a plan and strategy for the company.

The study is consists of the following steps: (1) an analysis of the structure of the industry (2) an evaluation of the company's competitive position (3) identification of key opportunities and threats, as well as strengths and weaknesses (4) evaluation of current strategies and (5) identification of generic and specific functional strategies.

In developing the overall assessment and recommendations, several frameworks were used:

Industry Analysis. To determine the intensity of competition, an analysis pf the industry was made using Michael Porter's (Porter) five basic competitive position. External disturbance in the environment, which are significant events, are likewise, identified and analyzed in terms of how they will affect the industry.

Company Analysis. The business was evaluated in terms of competitive position, financial results, special relationships, strengths and weaknesses.

Strategies. Porter argued that while the best strategy for any given firm depends upon its particular circumstances, at the broadest level there are only three dependable positions that a firm can take that will allow it to cope successfully with the five competitive forces, secure a superior return on investment for its stockholders, and outperform its competition in the long term. Thus, the need to identify a generic strategy. From thereon, McKinsey's 7-S framework was utilized to design functional strategies to complement the identified generic strategy.

Abstract Format

html

Language

English

Format

Print

Accession Number

OCE1117

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

55 leaves ; ill. (some col.) ; 28 cm.

Keywords

Electronic transformers--Philippines; Philippine Electric Corporation

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