The corporate strategy for Asian Hospital and Medical Center

Date of Publication

1999

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Abstract/Summary

The need to upgrade the healthcare delivery becomes more and more critical through the years as the population in the country continue to grow exponentially. This year, the country's population reached 76.5 million. In NCR, the population reached 9.93 million, an increase of 478 thousand over the 1995 census figure of 9.45 million. The population in NCR grew at the rate of 1.06 percent in the second half of the nineties. This means that during this period, the population increased by almost 96 thousand per year on the average , or 11 persons per hour. If the annual growth rate in the NCR continues at 1.06 percent, then the population of this region is expected to double in 65 years.

The number of households in the NCR also increased to 2.13 million with an average household size registered at 4.62 persons that are down from 1995 figure of 4.74 persons. This means that for every 100 households, the number of members decreased by 12 persons.

Among the ten cities and seven municipalities in NCR, Quezon City registered the largest population at 21.7 million person, followed by Manila with 1.58 million person. Taguig was the fastest growing area in the region with an average annual growth rate of 4.45 percent. This is followed by Caloocan City with 3.06 percent and Parañaque with 3.03 percent.

Meanwhile, Southern Tagalog reached 11.8 million, an increase by 1.9 million over the 1995 cencus figure 9.9 million. The population of Southern Tagalog grew at the rate of 3.72 percent in the second half of the nineties. This means that during this period, the population increased by about 370 thousand persons per year, or average persons per hour. If the annual growth rate of the population in Southern Tagalog continues at 3.72 percent, then the population in this region is expected to double in 19 years.

The number of households in Southern Tagalog increased to 2.41 million , or by 421 thousand from the 1995 figure of 4.98 persons. The average household size decrease slightly to 4.88 from the 1995 figure of 4.98 persons. This means that for every 100 households, the number of members decreased by 10 persons.

Among the 11 provinces in Southern Tagalog, Cavite registered the largest population at 2.06 million persons, followed closely by Laguna with 1.97 million. Rizal was the fastest growing province in the region with an average annual growth rate of 5.79 percent, followed closely by Cavite with 5.45 percent.

Trends show that quality of life in the country is improving yet no real improvement in the health status is anticipated in the succeeding years. The improvement in the quality of life and the urbanization of most of the areas in the country show signs of shift in the mortality and morbidity causing diseases.

The continuous change in the lifestyle and steady growth in the population through natural life expectancy and migration indicates the increasing demand to accessible quality health care. The inability of the government to cope with the co-existing health needs marked the little support given to the sector.

Serving a population of 76.5 million are 1,789 hospitals providing 81,886 beds to the population. 173 hospitals (26,069 beds) in the National Capital Region (NCR) are serving a population of 9.9 million, while 265 hospitals (8,763 beds) are in Southern Tagalog Region with a population of 11.8 million.

Of the total hospitals in the country, 229 are classifies tertiary hospitals providing 41,355 beds to patients. 155 (19,920 beds) are private hospitals, while 74 (21,4352 beds) are government hospitals.

In the NCR, 68 hospitals are classified tertiary providing 22,535 beds to patients 42 hospitals are private tertiary contributing 8,877 beds to patients and 26 are government tertiary providing 13,655 beds to patients. Meanwhile in Southern Tagalog, there are tertiary hospitals adding 2.679 beds to patient public 26 are private tertiary hospitals offering 2,179 beds and 3 are government tertiary hospitals with 500 beds.

Asian Hospital and Medical Center is a private tertiary hospital that will soon open in Filinvest Corporate City, Alabang, Muntinlupa City. Its service philosophy patient-centered are in a total healing environment , aims to upgrade the standard of healthcare in the country.

For its corporate strategy, AHMC should consider looking into the structure analysis of the industry and implement efforts addressing and preparing itself from the jarsh reality of the healthcare industry. One of the salient applicable corporate strategies is AHMC's strong differentiated service. Operation of AHMC is expected to be reliant on high investments if opts to become the best practice, standard-setting hospital. The challenge of continuously upgrading and setting the trend in quality healthcare will eventually require a large amount of investment on research and development.

The focus of the Arroyo government on expanding access to health care and upgrading facilities and equipment while maintaining a low-cost, affordable health care charges to the poor, pose a challenge to AHMC in terms of pricing its services.

Abstract Format

html

Language

English

Format

Print

Accession Number

OCE1024

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 v. (various foliations) ; ill. (some col.) ; 28 cm.

Keywords

Hospitals--Administration--Philippines; Hospital--Philippines; Medical care--Philippines; Asian Hospital and Medical Center

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