Strategic management term paper on LeDonne Franchise Corporation

Date of Publication

2001

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Abstract/Summary

Franchise businesses in the Philippines have been gaining in number during the recent years. LeDonne Franchise Corporation (LDFC) joined the bandwagon in 1997, specially the footwear retail franchise industry. This paper analyzes the present conditions of the footwear retail franchise industry by identifying its major players, economic characteristics and opportunities and threats. The analysis makes use of the five forces model to assess competitive rivalry within the industry.

This paper also analyses the present condition of LDFC in terms of its strengths and weakness identifying its present strategies and strategic issues.

From the analyses of both the industry and company, this paper would establish strategic objectives, propose strategies and implementation methods that would address the strategic issues facing LDFC at present.

Abstract Format

html

Language

English

Format

Print

Accession Number

OCE1038

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 v. (various foliations) ; ill. ; 28 cm.

Keywords

Footwear industry--Philippines; LeDonne Franchise Corp

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