Title

MagiNet Philippines

Date of Publication

2000

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation Dept

Abstract/Summary

The hospitality industry is increasingly becoming a difficult market to service. The growing sophistication and demands of the travelers today have changed dramatically. The availability of new technology has changed the way we do business and in effect, our way of life.

MagiNet Corporation is one company which, for nine years has addressed the demands of the hoteliers and their guests by providing on-demand video services to their hotel rooms. It continues to strive to increasingly understand the environment in which it operates to better service its growing roster of clients. MagiNet operates throughout Asia Pacific, including the Philippines through its subsidiary, MagiNet Philippines.

This paper takes a look at pay TV or in-room entertainment industry today, with focus on the Philippine setting. This paper aims to appraise potential opportunities and threats and evaluate how MagiNet Philippines should position themselves to be able to compete effectively and develop strategies to increase revenues and expand its market base.

Abstract Format

html

Language

English

Format

Print

Accession Number

OCE1013

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

30 foliations ; ill. ; 30 cm.

Keywords

Hospitality industry--Philippines--Management; Hospitality industry--Philippines; MagiNet Philippines

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