Strategic management for Utech, Inc.

Added Title

Ulink.

Date of Publication

2001

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Thesis Adviser

Bartolome

Abstract/Summary

This is a strategic management paper that lists proposals for Utech, Inc. in how to successfully introduce, develop and sustain growth for its newest undertaking in wireless information and communication service.

This new endeavor is considered the firm's stepping stone to broadening the firm's total market share in the information service industry. In its five years of operations, Utech has made a name in the local stock market industry as a reliable and affordable data vendor for retail and corporate investors via fixed lines. However, the stock market industry has proved to be too volatile and unstable for the local, foreign, retail and corporate investors to grow in number and in knowledge. This has made it very difficult for the several data vendors both local and foreign to go beyond its introductory phase as the current number does not justify it. Moreover, the country's economic future offers a different challenge to the firm's survival, not just its growth.

Thus, this paper focuses on the strategies available for the wireless information service of Utech to overcome the obstacles given the uncertainty faced by the economy and the limited market size of the industry.

Abstract Format

html

Language

English

Format

Print

Accession Number

OCE1017

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

73 foliations ; ill. ; 28 cm.

Keywords

Wireless communication systems--Philippines; Utech; Inc

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