Strategic management for Utech, Inc.
Added Title
Ulink.
Date of Publication
2001
Document Type
Oral Comprehensive Exam
Degree Name
Master of Business Administration
College
Ramon V. Del Rosario College of Business
Department/Unit
Decision Sciences and Innovation
Thesis Adviser
Bartolome
Abstract/Summary
This is a strategic management paper that lists proposals for Utech, Inc. in how to successfully introduce, develop and sustain growth for its newest undertaking in wireless information and communication service.
This new endeavor is considered the firm's stepping stone to broadening the firm's total market share in the information service industry. In its five years of operations, Utech has made a name in the local stock market industry as a reliable and affordable data vendor for retail and corporate investors via fixed lines. However, the stock market industry has proved to be too volatile and unstable for the local, foreign, retail and corporate investors to grow in number and in knowledge. This has made it very difficult for the several data vendors both local and foreign to go beyond its introductory phase as the current number does not justify it. Moreover, the country's economic future offers a different challenge to the firm's survival, not just its growth.
Thus, this paper focuses on the strategies available for the wireless information service of Utech to overcome the obstacles given the uncertainty faced by the economy and the limited market size of the industry.
Abstract Format
html
Language
English
Format
Accession Number
OCE1017
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
73 foliations ; ill. ; 28 cm.
Keywords
Wireless communication systems--Philippines; Utech; Inc
Recommended Citation
Tian, C. G. (2001). Strategic management for Utech, Inc.. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/3967