Strategic management paper for Metropolitan Bank & Trust Company

Date of Publication

2001

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Abstract/Summary

Metropolitan Bank and Trust Company, a universal bank, focuses on providing banking services to the middle market, which accounts for 60% of its client base. The middle market consists mostly of manufacturers and traders. Corporate accounts, meanwhile corner 25% of clientele, and the retail market, 15%. It likewise has a good following in the Filipino-Chinese community, and has a string hold in trade finance activities (i.e. granting of letter credit, dollar remittances), which accounts for about 20% of its total income.

Metrobank activities ecompass the full range of banking activities, from traditional lending to fee-based income sources. It's wholly own subsidiaries include First Metro Investment Corporation, First Metro Leasing and Finance Corp., Systematics Technology Services, Inc. Partially owned subsidiaries include Philippine Savings Bank, Global Business Bank, International Bank of California, Toyota Motor Philippines, Toyota Cubao, Inc., Pan Philippines Life Insurance Corporation, Philippine AXA Life Insurance, Sumigin Metro Investment Corporation, Thomas Cook Inc., MB Remittance Center, Ltd., Asia Money Link Corporation.

The objective of this term paper id to come up with strategies for Metropolitan Bank and Trust Company. by defining the industry in which it belongs and using Michael Porter's Five Forces Model, it should evaluate the specific courses of action the company would undertake. It should also analyze the opportunities and threats of the financial services industry through an environmental scan. The bank's strengths and weaknesses would be evaluated through their financial statements and value chain. The basis of strategies being formulated in this paper would be based on the industry's opportunities and threats and the company's strengths and weaknesses. The strengths would be used to exploit the opportunities of the industry and reevaluate its weaknesses to prevent threats posing the industry.

The company's vision is to become the biggest and the best. To be biggest is to have the widest reach and customer base (market), most extensive and largest branch network (geographic), widest product and service scope and the largest financial resources. To be the best means to have delighted customers, become efficient and profitable, and to have people, system and organizations that is responsive to dynamic market conditions, flexible to customer needs, has speed to response and insatiate effectively, is innovative to lead the competition, is united in pursuing common performance objectives bankwide.

The main objective of every company is to maximize shareholders' wealth. Metrobank's objectives is stated in its mission statement. Differentiation should be the bank's generic strategy. The strategies for implementation must be aligned to meet the company's objectives. Implementation of the corporate and functional strategies would be based using the 7-S Framework.

Abstract Format

html

Language

English

Format

Print

Accession Number

OCE1020

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

174 foliations ; ill. ; 28 cm.

Keywords

Banks and banking--Philippines; Metropolitan Bank and Trust Co

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