A corporate strategy paper for Belek, Inc.

Date of Publication

1999

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Abstract/Summary

As a corporation which provides residential, commercial buildings and industrial estate to its tenants, Belek, Inc. operates within the environment of property development industry. The property development industry satisfies the need for land -use for development or improvement which provides value overtime.

The property development industry is highly dependent on the economic conditions of the country. It is high during good economic conditions and low when economic conditions are bad. With the Asian currency crisis that started in July 1997, the property development industry is one of the hardest- hit industries. This sudden shift from a boom cycle to a bust cycle necessitates the development of fresh strategies to cope with the crisis.

Based on the analysis of the industry using the five forces model and on the analysis of the macro-environment of the Philippines, the following are the opportunities and threats facing the property development industry:

Opportunities:

1. Government's thrust of providing housing for the poor.

2. Increase in investments by foreigners and Filipinos earning abroad.

3. Bill on foreign ownership of industrial estates.

Threats:

1. Increase in supply of new and quality buildings.

2. Tax on idle land.

3. Increase of squatters

In summary, the company's vision is to be a profitable property development company that will meet the needs of the growing economy and to achieve the best returns by contributing to the welfare of the community and the common good.

To achieve this, the proposed corporate strategies are: (1) Seek partnership with financially capable property development firms (2) Sell the non-prime lands to the government for its National Housing Program for the poor (3) Develop existing commercial establishments through bank loan and assume management of such property and (4) renovate existing buildings

Abstract Format

html

Language

English

Format

Print

Accession Number

OCE1062

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

126 leaves ; ill. ; 29 cm.

Keywords

Real estate development--Philippines; Belek; Inc

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