A strategic management plan for De La Salle University

Date of Publication

1998

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Abstract/Summary

De La Salle University (DLSU) will maintain its competitive edge in the education industry by capitalizing on its reputation as a leader in higher education in the country.

To attain its vision of becoming a world class Catholic institution actively leading in the Asia-Pacific arena of economic prosperity, national development and social transformation , the University should pursue a FOCUS strategy, serving its target market more efficiently and more effectively than its direct competitors. The University can do this by striving to achieve a cost leadership position relative to the other members of its strategic group by exploiting the synergy and efficiencies derived from the size of the DLSU System.

The Corporate strategies the University should adopt are as follows: (1) Consolidate the gains of the DLSU System (2) Expand geographical scope (3) Sustain investments in information technology (4) Expand international networks.

In support of the stated corporate strategies, the University should implement, using the 7-S Framework, functional strategies in the following areas: (1) Human resources development (2) Marketing (3) Finance (4) Institutional linkages

These strategies were formulated using Michael Porter's framework for competitive strategy which took into consideration the University's strengths, weaknesses, and competitive advantage, as well as the opportunities offered, and threats posed, by the external environment.

Abstract Format

html

Language

English

Format

Print

Accession Number

OCE1087

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

69 leaves ; ill. ; 28 cm.

Keywords

Universities and colleges--Philippines; De La Salle University

This document is currently not available here.

Share

COinS