The corporate strategy for Monark Equipment Corp. (Monark Power Systems)

Added Title

Monark Power Systems

Date of Publication

2000

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Abstract/Summary

This paper entitled The Corporate Strategy for Monark Equipment Corp. (Monark Power Systems) is about the over-all strategy of Monark Power Systems.

Section 1, discusses the objectives scope and limitations and assumptions of the paper.

Section 2, then tackles the history of Monark Equipment Corp. and it's developments through the years.

On Section 3, the mission and vision statements of Monark Equipment Corp. will be seen. Also included is the mission of Monark Power Systems.

Section 4 is about the organization structure. While Section 5 discusses the strengths and weaknesses of the company.

Section 6 concentrates on the market research. This includes analysis of the industry, the products, the market, the consumers, the suppliers, the threats, the opportunities and the competitors strategies.

On the other hand, Section 7 is about the current strategies being undertaken by Monark. This includes the strategies for marketing, operations, sales, human resource and finance.

And finally, Section 8 is dedicated on the recommended strategies that the company should employ. This includes strategies for marketing, operations, human resource and finance.

Abstract Format

html

Language

English

Format

Print

Accession Number

OCE1079

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

49 leaves ; ill. ; 28 cm.

Keywords

Construction equipment industry--Philippines; Monark Equipment Corp.

This document is currently not available here.

Share

COinS