Corporate strategy for Bulacan Garden Corporation

Date of Publication

2000

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Thesis Adviser

Aniceto B. Fontanilla

Abstract/Summary

The delivery products and services in the landscaping industry varies corresponding to the customer's preferences. The service may be availed at separately in the landscaping design provided by the landscape architect. Installation and maintenance from contractor firm and the sellers of plant materials products. In many cases customer seeks the delivery in bundled products and services i.e. landscape installation and maintenance providers also sells or rent plant materials, ornamental rocks and others from a contractor firm.

Bulacan Garden Corporation whose success can be traced back through the giant efforts of the founders who just started as a mere market vendor that has grown and blossomed today to be the country's leader in the landscaping industry. Now on its third generation of management operation, BGC never regrets in following the footstep of their predecessors in running the business. Nevertheless, present management is in focus with the present business trends and has the willingness to adopt changes to cope up and stay competitive. It has established its vision and mission as their guidelines in attaining its objectives. The strategies they have set which is in consonance with the vision are clear and I am confident that in due time, BGC will remain to be the leader in the landscaping industry not only the biggest but the best one stop landscaping corporation not only in the Philippines but also in Southeast Asia.

Abstract Format

html

Language

English

Format

Print

Accession Number

OCE1071

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 v. (unpaged) ; ill. ; 28 cm.

Keywords

Landscaping industry--Philippines; Bulacan Garden Corp.

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