"Women of generous proportions: An empirical study of full-figured bran" by Jhoana P. Acosta

Date of Publication

2010

Document Type

Master's Thesis

Degree Name

Master of Science in Marketing

Subject Categories

Advertising and Promotion Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Jaime S. Ong

Defense Panel Chair

Leonardo R. Garcia, Jr.

Defense Panel Member

Luz T. Suplico-Jeong
Bienvenido Encarnacion

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG004698

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

60 leaves ; 28 cm.

Keywords

Body image in women; Women consumers; Plus-size women's clothing industry

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