Date of Publication
2010
Document Type
Master's Thesis
Degree Name
Master of Science in Marketing
Subject Categories
Advertising and Promotion Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Jaime S. Ong
Defense Panel Chair
Leonardo R. Garcia, Jr.
Defense Panel Member
Luz T. Suplico-Jeong
Bienvenido Encarnacion
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTG004698
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
60 leaves ; 28 cm.
Keywords
Body image in women; Women consumers; Plus-size women's clothing industry
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Recommended Citation
Acosta, J. P. (2010). Women of generous proportions: An empirical study of full-figured brands and the consumer bonding experience. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/3839
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