Antecedents of purchase behavior in traditional and non-traditional E-commerce sites

Author

Catherine Inez Medina Licas, De La Salle University, Manila

Date of Publication

2009

Document Type

Master's Thesis

Degree Name

Master of Science in Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Jaime S. Ong

Defense Panel Member

Leonardo R. Garcia
Mary Julie B. Tañada

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG004651

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 computer optical disc ; 4 3/4 in.

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Recommended Citation

Licas, C. M. (2009). Antecedents of purchase behavior in traditional and non-traditional E-commerce sites. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/3801