A strategic management paper for CCP Inc.

Robert Cua

Date of Publication

2006

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Abstract/Summary

CCPI is a family owned and controlled corporation. It is a manufacturer of bakery ingredients, and belongs to the bakery ingredients industry. At this point in time, it is currently facing serious problems inside and out. Inside the organization, the company is experiencing decreasing sales, diminishing net income, uncoordinated as well as conflicting activities by various functional areas, and transition problems. Using the Developmental Model of Family Businesses, the company is currently in the Expansion / Formalization stage in the Business Development Dimension, in the Sibling Partnership stage in the Ownership Development Dimension, and in the Passing the Baton Stage in the Family Development Dimension. Each stage poses different sets of challenges which the company has to overcome in order achieve progress.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDOCE00959

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 computer optical disc ; 4 3/4 in.

Keywords

Bakeries--Equipment and supplies; Confectionery--Equipment and supplies; CCP Incorporated

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