"Consumer defection in the appliance retail industry" by Ranjit Kaur Galas Basi

Date of Publication

2007

Document Type

Master's Thesis

Degree Name

Master of Science in Marketing

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG004222

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

102 leaves ; 28 cm.

Keywords

Consumer behavior; Consumer satisfaction; Buyer behavior; Retail trade; Customers (Consumers); Consumers

Upload Full Text

wf_yes

Share

COinS