Date of Publication

2007

Document Type

Master's Thesis

Degree Name

Master of Science in Marketing

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG004222

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

102 leaves ; 28 cm.

Keywords

Consumer behavior; Consumer satisfaction; Buyer behavior; Retail trade; Customers (Consumers); Consumers

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