Consumer motorcycle attitude: A study of the factors that influence the attitude of the Filipino motorcycle buyers

Date of Publication

2006

Document Type

Master's Thesis

Degree Name

Master of Science in Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Benison Y. Cu

Defense Panel Member

Jaime S. Ong
Nards Garcia
Lucas Santiago

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG004080

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 computer optical disc ; 4 3/4 in.

Keywords

Motorcycles--Purchasing; Motorcycles--Handling characteristics; Quality of products; Motorcycles--Parts; Motorcycles--Prices

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