Date of Publication

4-2005

Document Type

Master's Thesis

Degree Name

Master of Science in Industrial Engineering

Subject Categories

Industrial Engineering

College

Gokongwei College of Engineering

Department/Unit

Industrial and Systems Engineering

Thesis Adviser

Anna Belle S. Manalang

Abstract/Summary

Current global trends in the business as well as the public sector has made strategic management an indispensable process for future growth and success. To achieve a firms objective, however, it is necessary to assess the firms performance and guide it towards that goal.

This study sought to model the risk associated with market position which is necessary to give managers a clear picture of the uncertainty and changes in their environment and how they are affecting their performance relative to their intended goal.

The methodology employed followed the risk definition, interpretation and measurement procedures outlined by Bedford and Cooke. The risk factors spelled out in the definition includes the firm potential, planning period, market goal, number of firms in the segment and firms rank per period. Using Collins and Rueflis information theoretic approach, a new algorithm that employs a multivariate weighted entropy function is developed. Later on, numerical data from the plastic industry in Ghana was used to demonstrate the use of the model and further validate the model.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG003920

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

vii, 152 leaves

Keywords

Plastics industry and trade; Risk management; Mathematical models; Strategic planning

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