Date of Publication

11-2004

Document Type

Master's Thesis

Degree Name

Master of Business Administration

Subject Categories

Business Administration, Management, and Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Thesis Adviser

Louie A. Divinagracia

Defense Panel Chair

Dante V. Sy

Defense Panel Member

Willy L. Cuason
Dennis L. Berino

Abstract/Summary

The major objective of this study is to examine the effects of CSR performance on corporate ability and customers purchase among the restaurants in selected city X of China and Manila, the Philippines. Three sets of pre-tested survey questionnaires (owner-manager, customer and MBA student) were used for gathering data from the owner-managers of the selected restaurant both in city X and Manila, the customers who dined at the selected restaurant, and the MBA students of one leading university of the selected city. The data gathered from the respondents were subjected to correlational statistical analysis and causal relationship analysis. The results of the study showed that all the selected six groups of respondents perceived that there is a positives association between factors driving CSR-related activities (F) and CSR performance (P), further, P is positively correlated with corporate ability, and there is a significant causal relationship of F and P to corporate ability on the other hand, there is no significant association between P and customers purchase, and there is no significant causal relationship of F and P to customers purchase. Based on the findings, the researcher recommends that investors should be encouraged to invest and choose restaurants with high corporate ability performance new restaurants, on the other hand, should be encouraged to integrate CSR practices in their business plan restaurants should improve on CSR performance and corporate ability performance areas where they are relatively weak the business schools should take active role to educate the students to become drivers, promoters and champions of CSR and further studies must focus on examining further the relationship between the customers' purchase and the CSR practice of the companies, also, studies may explore the consumers understanding of CSR concepts, and how it tends to influence their buying behaviors.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG003795

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 computer optical disc ; 4 3/4 in.

Keywords

Social responsibility of business; Industries--Social aspects; Issues management; Restaurants; Business ethics

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