Strategy for Avatar Computer Systems Company
Date of Publication
1998
Document Type
Oral Comprehensive Exam
Degree Name
Master of Business Administration
Subject Categories
Business Administration, Management, and Operations
College
Ramon V. Del Rosario College of Business
Department/Unit
Decision Sciences and Innovation
Abstract/Summary
Avatar Computer Systems Company is a small computer firm located in Cainta, Rizal. The firm's business is engage in trading of computer hardware and providing other computer related services. Its computer services consist of repair and maintenance services, in-house rental services, encoding and printing services.
The founder of this business consists of Stephen Diano who serves as the genral manager, Angely Diano who serves as the finance and administrative manager and Celesty Diano who serves as an adviser.
The depreciation of peso, the fluctuations in exchange rates, the entry of new competitors and the emergence of new technologies has brought in new opportunities and threats affecting the information processing industry.
The firm plans to address the oppurtunities and threats by focusing its resoures on selected target market, increasing customer value in identified critical activities, improving existing products and services by integrating other services which currently are being offered by only a few competitors in the area, and developing high performance in selected activities. The company hopes to achieve this by capitalizing on its existing strengths and its new found strengths through further capital investments.
In anticipation of the difficult times, the firm seeks to prioritize its investment program to focus on areas that will sustain competitiveness and achieve the market niche, and ensure continued growth despite less favorable market conditions as many are experiencing today. This supports the management's decision to rationalize the company's resource allocation and expenditure program on a priority basis. Specifically, the planned projects involve the upgrading of present computer equipment, improving scheduling, inventory management and delivery service, investing in training , and developing products by integrating internet and multimedia accessories. These are projects that are essential in improving and expanding operations.
The company believes that through its implementation plan, it will achieve its set out company objectives.
Abstract Format
html
Language
English
Format
Accession Number
OCE0426
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
121 leaves ; ill. ; 29 cm.
Keywords
Computer industry--Philippines; Computer service industry--Philippines
Recommended Citation
Diano, M. C. (1998). Strategy for Avatar Computer Systems Company. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/2693
