A strategic management study: Bacnotan Cement Corporation

Date of Publication

1996

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

Subject Categories

Business Administration, Management, and Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Abstract/Summary

Bacnotan Cement Corporation belongs to the Cement Industry which provides a material used for the construction of roads, bridges, houses, buildings, dams, etc. Using Michael Porter's Five Forces model, the environmental analysis indicates a low threat of entry, an intense rivalry among its existing competitors, a low pressure from substitutes, a strong bargaining power of buyers and suppliers. Based on the environmental analysis, the opportunities and threats faced by the industry are identified. The value chain is the analytical tool used to identify the core competencies of the company. The competitive advantages are derived from the identified core competencies which will set the company apart from its competitors. With the liberalization of the cement trade under ASEAN Free Trade Agreement, the company is encouraged to continue its program of cost effectiveness in all its business aspects in order to compete in the local and foreign market. The company is proposed to adopt the differentiation strategy which will enable the company to position itself as a quality cement producer. In order to achieve cost leadership, the company is proposed to promote synergy among other cement companies in the PHINMA group. The company should also explore information technology in order to streamline its operations and gain competitive advantage. Positioning local cement as one of the best in Asia will also help the company in gaining competitive advantage. The company is also proposed to expand its distribution channels in view of the expanded capacity of its plant. In order to achieve economies of scale not only in production but in distribution as well, the company should be able to look into reaching other markets other than its current market, the Northern Luzon. An implementation plan for the proposed strategies is formulated using the 7-S framework in order to achieve the objectives set.

Abstract Format

html

Language

English

Format

Print

Accession Number

OCE0375

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

35 numb. leaves

Upload Full Text

wf_no

This document is currently not available here.

Share

COinS