A case of strategic planning for Jollibee Foods Corporation
Date of Publication
1999
Document Type
Oral Comprehensive Exam
Degree Name
Master of Business Administration
Subject Categories
Business Administration, Management, and Operations
College
Ramon V. Del Rosario College of Business
Department/Unit
Decision Sciences and Innovation
Abstract/Summary
The fastfood industry is divided into 5 major areas: i.e. Hamburgers, Noodles, Chicken, Pizza and Doughnuts. Jollibee Foods Corporation belongs to the Hamburger segment of this industry.
Most view this industry to be highly competitive where key industry players constantly compete for the same group of customers. Being the current industry leader, Jollibee is not content to sit in its laurels. The company revised its vision with the following in mind.
Abstract Format
html
Language
English
Format
Accession Number
OCE0245
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
52 leaves ; 28 cm.
Recommended Citation
Vendiola, E. Q. (1999). A case of strategic planning for Jollibee Foods Corporation. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/2320
