A strategic management study: KEMP Broadcast and Cable Systems Corporation

Date of Publication

1997

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

Subject Categories

Business Administration, Management, and Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Abstract/Summary

Kemp Broadcast and Cable Systems Corporation belongs to the telecommunications industry a group of companies that caters to the need of people for information and entertainment. It is based in Malabon, Metro Manila.

Environmental analysis reveals that there are low barriers to entry, rivalry is intense, there is high pressure from substitute products/services and suppliers have strong bargaining powers.

Financially, the company already show signs of profit potential on its third year operation, promising bigger profits in the next few years as investment pay-off.

The company just expanded its network. It geographical reach now covers CAMANAVA Caloocan, Malabon, and Valenzuela. In three years it aims to dominate the cable television network service in these four areas as returns from its service network expansion come in. The company is committed to providing its subscribers with the latest cable television technology available distributing the widest range of program choices and the clearest signal possible.

To realize the companys goal of dominating its market, the generic strategy of focus is proposed. By focusing on a narrower market, the company hopes to serve its subscribers more efficiently and effectively than its major competitor who has a broader market and with an intensive marketing strategy, the company aims to double its current subscriber base.

Abstract Format

html

Language

English

Format

Print

Accession Number

OCE0233

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

25 leaves ; 28 cm.

This document is currently not available here.

Share

COinS