Pepsi-Cola Products Phils., Inc.: Strategies plans

Date of Publication

1996

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

Subject Categories

Business Administration, Management, and Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Abstract/Summary

Pepsi-Cola Products Philippines, Inc. (PCPPI) is a franchise of PepsiCola International (PCI), a global company based in New York, USA. It produces, sells, and distributes pepsi products (Pepsi-Cola, Diet Pepsi, Seven-UP, Mirinda, and Mountain Dew). The companys revenue in 1994 is about Mountain Dew). The companys gross revenue in 1994 is about 4 billion pesos (net revenue 3.5 billion pesos), equivalent to 45 million 8-oz case = 24 8 oz servings). It has 20% share of the Philippine softdrink market.

Abstract Format

html

Language

English

Format

Print

Accession Number

OCE0203

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

84 leaves ; 28 cm.

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