A strategic management study of MRC Allied Industries, Inc.

Date of Publication

1997

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

Subject Categories

Business Administration, Management, and Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Abstract/Summary

It has been noted that in the areas outside Metro Manila, lifestyle are changing. In Cebu, for instance, whole residential communities and even township are well underway. Moreover, the demand for ecozones including industrial estates has been growing the past few years. In 1996, PEZA approved the development of 27 new ecozones to spur countrys bid for industrialization. Ecozones has been attracting locators as rental rates are considered cheap than if they were to locate in the more developed countries in the region.

The industry has increasing number of players. The new entrants will face tougher market conditions.

Given this scenario, how will MRC position itself? The firm possesses highly motivated management who is determined to succeed in the business. It has distinct competitive advantages consisting of favourable locations of its projects and known owners behind the company.

There is a need to change the firms strategy of focusing only on industrial sector only of the real estate development industry. It should also take the opportunities present in the residential sector and also consider going into joint ventures with other developers.

Abstract Format

html

Language

English

Format

Print

Accession Number

OCE0193

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

52 leaves ; 28 cm.

This document is currently not available here.

Share

COinS