A term paper on Smart Communications, Inc.

Date of Publication

1997

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

Subject Categories

Business Administration, Management, and Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Abstract/Summary

In a developing country, the telecommunications industry plays a very important role,

In the Philippines, the industry was liberalized under the Ramos administration after which from an under-invested industry, the Philippine telecommunication industry is one of the most competitive.

SMART Communications, Inc. started commercial operations in August 1994 it faced fierce competition from the early entrants in the industry. Nonetheless, it created a name for itself by its effective mass-market strategy. It is this strategy paired with its conservative estimates of the churn and bad debts which have contributed significantly to the success of SMART.

Currently, SMART is the leading cellular operator, but the battle is just starting bacause now the challenge of staying number one, which is harder than thrying to attain that position, is just beginning.

For SMART, to remain number one, it should pursue its current strategy but while SMART's strategy is effective, the same can hardly be said about about its strategic planning process. Thus, in order to combat it, it has to build in its foundation a firm strategic planning process, which will provide for the flexibility and allow the company to be pro-active and continue to respond to the changing environment. Realizing the essentiality of time, it is vital that the Smarts respect deadlines, because timeliness will ensure the effectivity of any process or plan for that matter. Emphasis is being given on the link between planning and budgeting because the budget is more than financial aspect, it is a direct reflection of the strategy of the company and its corresponding resource requirements.

A billing system is vital in the operations of a telecommunications company because inefficient billing system would mean that the subscribers are not being billed for the revenues incurred by them, thus, leading to lost revenue. Consequently, SMART has to seriously look into its billing system to ensure minimal or better yet, close to zero problems as far as the subscribers are concerned.

By addressing these issues and gearing up its strategic planning process, SMART would be better geared to combat complacency and respond to the channeiing environment and thus most probably stay No. 1.

Abstract Format

html

Language

English

Format

Print

Accession Number

OCE0185

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 v. (various foliations) ; ill. (some col.) ; 28 cm.

Keywords

Telecommunication--Philippines Smart Communications; Inc.

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