A corporate strategy for Philam Life

Date of Publication

1998

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

Subject Categories

Business Administration, Management, and Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Abstract/Summary

The Life insurance industry is gearing up for tougher competition as more aggressive indirect competitors are coming from the pre-needs, banks, stock and mutual companies, and many foreign insurers are entering the market as a result of full liberalization. This signifies new products and services, technology transfer, and more sophisticated methods of distribution. At the same time, the Philippines projected upbeat in economic performance translate to higher disposable incomes and more money to spend on insurance. The industrys prospects, therefore, remain promising.

As the undisputed market leader in the life insurance industry, Philamlifes strengths are its multinational/global affiliation, comprehensive products and services, modern information technology, adequate financial resources, and sound financial condition. It integrates two of its key resources, and sound financial condition.. It integrates two of its key resources sales force and service support to build its competitive advantages of having the largest agency force and widest distribution network.

The future strategic positioning of Philamlife shall be forced on recombination of business to create tomorrows financial consultants and managers through a more integrated packaging of products and services.

Total financial servicing will be the wave of the future. To accomplish this, technology-driven service enhancements will serve as enablers and structure will shift to a team-based, cross-functional, and self-managed corporations. All these will be geared towards meeting the future demands for speed and versatility of services of a more sophisticated customer base.

Abstract Format

html

Language

English

Format

Print

Accession Number

OCE0167

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

62 leaves ; 28 cm.

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