A corporate strategy for Philam Life
Date of Publication
1998
Document Type
Oral Comprehensive Exam
Degree Name
Master of Business Administration
Subject Categories
Business Administration, Management, and Operations
College
Ramon V. Del Rosario College of Business
Department/Unit
Decision Sciences and Innovation
Abstract/Summary
The Life insurance industry is gearing up for tougher competition as more aggressive indirect competitors are coming from the pre-needs, banks, stock and mutual companies, and many foreign insurers are entering the market as a result of full liberalization. This signifies new products and services, technology transfer, and more sophisticated methods of distribution. At the same time, the Philippines projected upbeat in economic performance translate to higher disposable incomes and more money to spend on insurance. The industrys prospects, therefore, remain promising.
As the undisputed market leader in the life insurance industry, Philamlifes strengths are its multinational/global affiliation, comprehensive products and services, modern information technology, adequate financial resources, and sound financial condition. It integrates two of its key resources, and sound financial condition.. It integrates two of its key resources sales force and service support to build its competitive advantages of having the largest agency force and widest distribution network.
The future strategic positioning of Philamlife shall be forced on recombination of business to create tomorrows financial consultants and managers through a more integrated packaging of products and services.
Total financial servicing will be the wave of the future. To accomplish this, technology-driven service enhancements will serve as enablers and structure will shift to a team-based, cross-functional, and self-managed corporations. All these will be geared towards meeting the future demands for speed and versatility of services of a more sophisticated customer base.
Abstract Format
html
Language
English
Format
Accession Number
OCE0167
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
62 leaves ; 28 cm.
Recommended Citation
Pantaleon, M. G. (1998). A corporate strategy for Philam Life. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/2225
