A corporate strategy for Phimco Industries, Inc.

Date of Publication

1996

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

Subject Categories

Business Administration, Management, and Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Abstract/Summary

The Industry

Since 1905, the Filipinos need for flame for lighting their candles, lamps, and cooking stoves, for burning thrash, and for lighting cigars and cigarettes, have been satisfied by the lights industry through the safety matches. In the 1960s, the lighters came into circulation as the closest substitute.

The Environment

For five years starting in 1991, the Philippine economy has been on an upward trend. From a Gross Domestic Product growth of 0.1% in 1991, it reached the 4.9% mark in 1995. The forecast for 1996 is 5.5% by the Asian Development Bank, but as of the third quarter of 1996, it is already 5.3%. The successful hosting of the APEC leaders meeting in Manila and Subic, translated into committed foreign investment as manifested by the memorandum of agreements signed the APEC week, is another factor that will contribute to an improved economy in the future.

Abstract Format

html

Language

English

Format

Print

Accession Number

OCE0125

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

60 leaves ; 28 cm.

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