Wespro (Asphalt) Philippines, Inc.

Date of Publication

1998

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

Subject Categories

Business Administration, Management, and Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Abstract/Summary

This paper aims to present a formal Corporate Strategy for WESPRO (Asphalt), Phils. The company has never had a formal corporate strategy nor has it had a conscious effort to develop one. Strategy in the company was more emerging than deliberate. Despite this, the company is performing at sustainable levels.

Because of the changes in the Philippine environment, the company may be in desperate need of direction. Survivability of the company will soon become the big question. This paper hopes to counter these events of the future. After an elaborate analysis of the industry, environment, and company aspects, this paper proposes a generic strategy of overall cost leadership to compete with the competitive forces. This is because the whole analysis of the paper rests upon the premise that competition is the driving force in industries. The chosen generic industry-wide due to physical and technical constraints, it is best to focus on a particular geographic market using a combination of cost leadership and differentiation. More emphasis would be on cost leadership in its geographic market due to government comprising of around 80% of market composition. But since all of the competitors in WESPROs strategic group follow the same strategy, to be able to excel in this group WESCO must develop competitive advantages. When evaluating WESPROs competitive advantages, the value chain is used as basis for deriving sources of competitive advantage. WESPRO overall maintains eroding differentiation advantages better product quality, better service quality, and better networking and one cost advantage lowest priced. Because all these advantages are eroding fast, it is important to set the company in the direction of developing new advantages and ways to exploit opportunities, protect from threats, turn weaknesses into strengths, and optimize usage of strengths.

This paper suggests that new competitive advantages be set via better customer satisfaction through scheduling and better pricing through discounts and rebates. Proposed corporate strategies include processes, expansion of services into related disciplines, backward integration trucking, expansion of company capability through equipment investment, and strategic alliances with concrete-mix firms and a reputable law firm. Through the implementation of these strategies, the company should be able to prepare itself for the coming events and bring the company closer to its vision by attaining the set objectives.

Abstract Format

html

Language

English

Format

Print

Accession Number

OCE0115

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

118 numb. leaves ; 28 cm.

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