A strategy paper on Credit Information Bureau, Inc.

Date of Publication

1998

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

Subject Categories

Business Administration, Management, and Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Abstract/Summary

Credit Information Bureau, Inc. (CIBI) is in the credit information services industry that satisfies the need for meaningful, processed information on which decisions can be based in relation to credit evaluation, purchasing, sales and marketing, strategic planning, mergers and acquisitions, accounts receivable management, insurance, manpower evaluation and recruitment. Furthermore, CIBI serves the investors gusto for greater transparency and disclosure of both financial institutions and companies to provide them with a reasonable basis for their day to day business decisions.

This paper therefore tackles one of the companies that is involved in the credit information business. The first part of the paper after this section, the Environment module, deals with the macroenvironment of the company where it is competing and then with the industry itself of the company and where this company is located within the industry. The paper will only discuss the local environment and industry (Philippines).

The next part of the paper is the Company module, which will discuss about the company “Credit Information Bureau, Inc. The general aim of Credit Information Bureau, Inc. as an entity is to help in strengthening the countrys financial and credit system by developing an efficient mechanism for the gathering and analysis of credit information for the use of local and foreign business communities. CIBI carries out this function through its two primary business units: the CIBI Information and the CIBI Ratings Group.

The paper will also discuss the corporate strategy that this company should adopt. The corporate strategy will take into account the financial crisis that the country and Asian region is experiencing. The financial crisis has changes the rules of the game. Before the crisis, profit and growth was more or less the goal of the business sector. However, the crisis has shifted this focus to survival as many firms were greatly affected by the Asian currency crisis. Based on the analysis of the opportunities and t threats, which are external to the firm and the strengths and weaknesses of CIBI, the proposed generic strategy is differentiation, offering a unique quality of service delivery that has value to the customer. Differentiation is imperative because all the players in the industry offer same product and more or less the content of business report is standard.

CIBI differentiates itself its competitors by being unique at something that is valuable to investors beyond offering a standard business reports. Differentiation will allow the company to command a premium price, to sell more of its product at a given price, or to gain equivalent benefits such as greater investor loyalty during cyclical or seasonal downturns. Differentiation leads to superior performance iof the price achieved exceeds any added costs of being unique.

The specific strategies will involve expanding the scope of services and its existing product lines to maximize its capabilities and resources, finding a strategic partner to remain competitive, offering high quality products and service in all areas of business and increasing market awareness or market visibility. The functional strategies involve the marketing, HRD, and accounting functions. The last part of the paper will have the implementation plan which will show the changes in the systems, structure staffing and management style.

Abstract Format

html

Language

English

Format

Print

Accession Number

OCE0052

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

101 leaves ; 28 cm.

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