Corporate strategies for Chattrade Development Corporation

Date of Publication

1998

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Thesis Adviser

Elfren Cruz

Abstract/Summary

A. DEFINITION OF THE INDUSTRY. An industry is a group of companies or organization providing similar products and / or services to an identifiable set of customers or clients. Defining the industry or the environment sets the boundaries and provides a frame of reference for other analyses.

The processed food industry belongs to what is called fragmented industry. It is characterized not only by many competitors but also by a generally weak bargaining position with suppliers and buyers. Marginal profitability can be the result. Thus, strategic with suppliers and buyers. Marginal profitability can be the result. Thus, strategic positioning is of particularly crucial significance. The strategic challenge is to cope with fragmentation by becoming one of the most successful firms, although able to garner only a modest market share. The essence of competition in many fragmented industries in personal service, local contracts, close control of operations, ability to react to fluctuations or style changes and so on. A centralized organizational structure is counterproductive in most cases because it slows because it slows response time, lowers the incentives of those at the local level, and can drive away skilled individuals necessary to perform many personal services.

Abstract Format

html

Language

English

Format

Print

Accession Number

OCE0050

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

90 leaves ; 28 cm.

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