A case of strategic planning for Goldilocks Bakeshop, Inc.
Date of Publication
1999
Document Type
Oral Comprehensive Exam
Degree Name
Master of Business Administration
Subject Categories
Business Administration, Management, and Operations
College
Ramon V. Del Rosario College of Business
Department/Unit
Decision Sciences and Innovation
Abstract/Summary
Goldilocks Bakeshop Inc. is a registered name in the banking of bread cakes, pastries, pries and similar perishables bakery products including hopia and doughnut making but it has ventured as well into the fastfood industry by offering specifically Filipino meals like dinuguan, arroz caldo, lumpiang sariwa and other Filipino delicacies. It is in the top 100 corporations in the Philippines with the ranking of 246 in 1997 and 241 in 1996. It started as a small store in a one-door apartment in Pasong Tamo and now has 85 outlets and two affiliate companies. They have also started franchising their products to selected retail outlets in the country.
Through the years, Goldilocks is a family controlled business although it has started professionalizing its ranks some years back. It has been daring in its strategic plans so that it could propel its revenues to a record high. It simple vision of producing high quality, high value but affordable products has guided every aspect of its business operations. Its present strategies of product development where the stress on passion for quality and innovation, its focus on relationship with customers, the extensive advertising for its products in whatever media is deemed appropriate, its expansion program both in capacity and location, its pricing policy, its concern for its rank and file are vital elements for its good performance in the market.
Abstract Format
html
Language
English
Format
Accession Number
OCE0047
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
64 leaves ; 28 cm.
Recommended Citation
C., R. (1999). A case of strategic planning for Goldilocks Bakeshop, Inc.. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/2106