Corporate strategies for Manly Plastics, Inc.
Date of Publication
1998
Document Type
Oral Comprehensive Exam
Degree Name
Master of Business Administration
Subject Categories
Business Administration, Management, and Operations
College
Ramon V. Del Rosario College of Business
Department/Unit
Decision Sciences and Innovation
Abstract/Summary
Industries are defined on the basis of needs and wants: what need, whose need and how is that need going to be satisfied. The Plastic Industry serves the needs of customers for Plastic products and services. These products and services that are produced within the industry are close substitute for each other. The industry is divided into four sectors: Packaging, Consumer products, Industrial and Agricultural & Fisheries. The environment that this paper will focus on is that of the packaging and industrial sector. The strategic group that will be analyzed is the group companies that provide contract manufacturing services to those companies who do not have the capability or capacity to make their own products.
Abstract Format
html
Language
English
Format
Accession Number
OCE0036
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
55 leaves ; 28 cm.
Recommended Citation
Cannen, R. C. (1998). Corporate strategies for Manly Plastics, Inc.. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/2095
