Proposed corporate strategies for Multimedia Telephony, Incorporated

Date of Publication

1996

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

Subject Categories

Business Administration, Management, and Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Abstract/Summary

The executive summary is a quick glance at the proposed corporate strategic and financial objectives of the company, as well as the proposed corporate strategies.

1.2.1 Proposed Corporate Strategic Objectives

1. Broaden the distribution contracts with distribution firms in Metro Manila and the Provinces within the next 12 months. 2. Expansion of land line units in Metro Manila within the next 12 months. 3. Expansion of mobile phones, telephony, paging, and computer-based communication applications within the next 2 years both for mobiles as well as appropriate rural use. 4. Achieve a market share of 15% in the telecommunications industry in five years.

1.2.2 Proposed Corporate Financial Objectives

1. Net Income of P 3.5 M in the next three years. 2. Sales and Service Income of P 110 M in the next three years. 3. Return On Investment of 15% in the next five years.

1.2.3 Proposed Corporate Strategies

1. Enhance the image of MTI. 2. Expand the image of MTI. 3. Utilize the latest in telecommunication technology. 4. Increase the value added of MTI products and services. 5. Tap the rental service of telecommunication transmission equipment suppliers.

Abstract Format

html

Language

English

Format

Print

Accession Number

OCE0017

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

67, 50 unnumbered leaves ; 28 cm.

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