Insight into the strategies of appliance marketing: The Philippine Appliance Corporation (three cases)

Author

Jerry D. Vidal

Date of Publication

1973

Document Type

Master's Thesis

Degree Name

Master of Business Administration

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Thesis Adviser

Leon Chico

Defense Panel Chair

Jorge Siacunco

Defense Panel Member

Jose Gochoco
Ernesto Cuyegkeng
Leon Chico

Abstract Format

html

Language

English

Format

Print

Accession Number

TG00239

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

135 leaves, 28 cm. ; Typescript

Keywords

Philippine Appliance Corporation; Electric apparatus and appliances--Marketing

Recommended Citation

Vidal, J. D. (1973). Insight into the strategies of appliance marketing: The Philippine Appliance Corporation (three cases). Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/193