A study of marketing strategies employed in three Philippine corporations

Date of Publication

1971

Document Type

Master's Thesis

Degree Name

Master of Business Administration

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Thesis Adviser

Emmanuel Sison

Defense Panel Chair

Leon Chico

Defense Panel Member

Vicente Dakay
Ibarra Olgado.

Abstract Format

html

Language

English

Format

Print

Accession Number

TG00164

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

100 leaves, 28 cm. ; Typescript

Keywords

Marketing--Philippines

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