A review of tourism promotion expenditures and marketing strategies of selected Asian countries, 1975-1981

Date of Publication

1983

Document Type

Master's Thesis

Degree Name

Master of Business Administration

Subject Categories

Advertising and Promotion Management | Business

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Thesis Adviser

Jaime De Los Santos

Defense Panel Chair

Jose Jesus Roces

Defense Panel Member

Peter Diaz, Jr.
Aloysius Santos

Abstract Format

html

Language

English

Format

Print

Accession Number

TG01240

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

185 leaves; 28 cm.

Keywords

Tourism -- Asia

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