Developing a framework for business-community partnership in the Philippine setting
Date of Publication
2010
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Applied Corporate Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Business Management
Honor/Award
Awarded as best thesis, 2010
Thesis Adviser
Andrea Santiago
Defense Panel Chair
Raymund B. Habaradas
Defense Panel Member
Raymund L. Ganotice
Abstract/Summary
This study sought to develop a strategic framework that would effectively facilitate a sustainable partnership between a business organization and a base of the pyramid community. This framework intends to generate awareness among companies that business-community partnerships provide an avenue for firms to veer away from traditional corporate social responsibility methods, which have become inadequate in generating long-term, sustainable benefits to its beneficiaries. The researchers based the case studies on interviews with five companies that engaged in a supplier relationship type of partnership and their partner communities. Results showed that for a partnership venture to become sustainable and generate the greatest social and economic impact, it must stem from an internal business need. Findings also demonstrated that business-community partnership was an evolving process it was essential to explore opportunities for growth to sustain community development. This framework however is not a universal remedy for the insufficiencies of traditional corporate social responsibility methods. It merely serves as an eye-opener to companies that shifting their current corporate social responsibility initiative to that of partnership, relative to the needs of the business, is an avenue towards generating the greatest social and economic impact, sustainable community development, and nation-building.
Abstract Format
html
Language
English
Format
Accession Number
TU15810
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
203 leaves : colored illustrations ; 28 cm.
Keywords
Social responsibility of business--Philippines; Public relations
Recommended Citation
Bernardo, M. S., Del Rosario, M. T., Leogardo, J. R., & Park, M. L. (2010). Developing a framework for business-community partnership in the Philippine setting. Retrieved from https://animorepository.dlsu.edu.ph/etd_honors/339