Socio-economic classes as demographic variables in market segmentation : a review of related literature

Author

Antonio Visaya Concepcion

Date of Publication

1986

Document Type

Dissertation

Degree Name

Doctor in Business Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Abstract Format

html

Format

Print

Accession Number

TG01897

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

[34] leaves ; 28 cm.

Keywords

Market segmentation.; Social classes -- Philippines.; Consumer behavior.

Recommended Citation

Concepcion, A. V. (1986). Socio-economic classes as demographic variables in market segmentation : a review of related literature. Retrieved from https://animorepository.dlsu.edu.ph/etd_doctoral/1284