An evaluation research and strategic communications plan for Reef Check Philippines (RCPH)

Date of Publication

2018

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Organizational Communication

College

College of Liberal Arts

Department/Unit

Communication

Thesis Adviser

Maria Angeli H. Diaz

Defense Panel Member

Cheryll Ruth R. Soriano
Carlo Magno P. Figueroa
Ameurfina L. Koc

Abstract/Summary

This research aims to create a strategic communications plan tailored to divers and snorkelers ages 16 to 30, for reef Check Philippines, a reef conservation non-profit organization. Guided by Patterson and Radtke's (2009) framework for strategic communications planning, the proponents of this research employed a three-phase approach in improving reef Check Philippines' existing communications plan, namely through evaluation, feedback, and collaboration. The evaluation phase of the research revealed that reef check's communications plan was lacking, inconsistent, and vague in the aspects of a good communications plan as stated by the framework. A feedback session was conducted to relay the findings of the evaluation to the organization, and a series of collaborative meetings were held to create a new strategic and efficient communications plan.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU21923

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

142, 45 leaves : illustrations (some color) ; 29 cm.

Keywords

Reef Check Philippines (RCPH); Reef ecology--Philippines; Communication planning--Philippines; Communication in organizations--Philippines

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