Umalohokan radio: A pilot radio talk show made for the youth to promote social change
Date of Publication
2008
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Communication Arts
College
College of Liberal Arts
Department/Unit
Communication
Thesis Adviser
Clodualdo A. Del Mundo, Jr.
Defense Panel Chair
Maria Angeli H. Diaz
Defense Panel Member
Gerardo A. Mariano
Eva Mari G. Salvador
Flordeliz Abanto
Abstract/Summary
Umalohokan Radio is a show that aims to make the youth aware of their roles in society. Umalohokan refers to the town criers of ancient Philippine barangays. And as the name implies, the show will be a town crier to the youth. Since media is a powerful tool of influence, it has the responsibility to act as catalysts for change, most especially with today's youth. The entertainment-education strategy incorporates educational messages into entertainment formats with a goal to change human behavior. This strategy is proven effective in radio, which is said to be the best medium for carrying messages across.
Abstract Format
html
Language
English
Format
Accession Number
TU15397
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
25, [3] leaves : ill. ; 28 cm.
Keywords
Radio broadcasting; Radio in community development
Recommended Citation
Abola, A. L., Mendoza, E. J., & Perfecto, J. S. (2008). Umalohokan radio: A pilot radio talk show made for the youth to promote social change. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/9852
