Communicating advanced information about the risks of rabies to residents of Pook Amorsolo

Date of Publication

2017

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Organizational Communication

College

College of Liberal Arts

Department/Unit

Communication

Thesis Adviser

Jan Michael Alexandre C. Bernadas

Defense Panel Member

Michelle Fojas
Carlo Magno P. Figueroa
Gerardo A. Mariano

Abstract/Summary

This thesis discusses how risk messages about rabies are critical for the residents of Pook Amorsolo given that many households in the community own dogs. As an organization that provides animal health services and advocates for responsible pet ownership, UP Veterinary Teaching Hospital-Diliman (UPVTH) therefore aims to communicate advanced information (i.e. types, transmission, symptoms, prevention, and treatment) to the residents of Pook Amorsolo. This is in consideration to one of the organization's advocacies regarding responsible pet ownership, which is to inform pet owners about the risks of rabies and to help people understand preventive measures.

The organizational communication problem is that residents of Pook Amorsolo have low information sufficiency because risk information about rabies is ineffectively disseminated to them, such that these risks are not emphasized in the messages that UPVTH disseminates. Guided by risk information seeking processing (RISP) model, theory of planned behavior (TPB) and This is Public Health : Health Communications Campaign, this thesis aims to inform the residents of Pook Amorsolo about the risks of rabies and the preventive measures they can do to avoid these risks, most especially, anti-rabies vaccination uptake.

Using mixed methods, the results showed that the intervention was partly effective in terms of increasing information sufficiently and intervention to vaccinate among the residents of Pook Amorsolo but was unable to elicit vaccination behavior. Furthermore, the results of the thesis showed that there is a lack of available opportunities for the residents to vaccinate their dogs. Another point of discussion is the decreased number of dog bites in Pook Amorsolo despite no vaccine uptake.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU21287

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

80 leaves : illustrations (some color) ; 28 cm.

Keywords

Rabies in dogs--Philippines--Quezon City--Information services; Rabies in dogs--Philippines--Quezon City; Rabies--Philippines--Information services; Rabies--Philippines; Rabies--Vaccination--Philippines; Rabies--Diagnosis--Philippines--Information services; Rabies--Vaccination--Philippines--Information services; Rabies--Diagnosis--Philippines; UP Veterinary Teaching Hospital-Diliman

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