The purchasing of luxury goods: Motives, self-concept and locus of control of selected working women in Metro Manila

Date of Publication

2007

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Psychology

College

College of Liberal Arts

Department/Unit

Psychology

Thesis Adviser

Laurene Chua-Garcia

Defense Panel Member

Carla Mole-Ong

Abstract/Summary

This categorized motives in the purchase of luxury goods of selected working women in Metro Manila. The self-concept and locus of control of the respondents were measured using the Revised Pasao Self-Concept Rating Scale and Rotter's Internal-External Scale. The relation of said concepts to each other was also presented. The demographic variables such as age, civil status, and estimated monthly income were also identified to reveal significant patterns. Semi-structured interviews were conducted on 25 working women to gather information regarding their motives on their purchase of luxury goods. The researchers adapted the five motives of Arnould, Price, and Zinkhan which are the power motive, achievement motive, affiliation motive, self-esteem motive and novelty/uniqueness motive. Results showed that power motive is the most dominant motive among the respondents. With the self-concept, most of the working women had a positive self-concept. And for the locus of control, most of the respondents had an internal locus of control. Furthermore, the results show that a positive self-concept goes hand in hand with an internal locus of control.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU14034

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

95, xii leaves : ill. ; 29 cm.

Keywords

Purchasing--Philippines; Women--Employment--Philippines; Consumption (Economics)--Philippines; Luxuries--Philippines

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