A print package and web page for the legend Garden Hotel Manila

Date of Publication

1997

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Communication Arts

College

College of Liberal Arts

Department/Unit

Communication

Abstract/Summary

The Legend Garden Hotel is a 100% Filipino-owned corporation that started its operations in 1992. The hotel, which has a 3-star tourist class rating, basically targets the local businessmen who want to avail of quality service at a reasonable rate.

Upon conducting a needs assessment, the proponents found out that the organization lacked the exposure it needs as a commercial establishment. Furthermore, the corporate identity needed to be strengthened visually.

In response to these communication needs, the proponents came up with a print package and web page for the hotel.

The redesigning of the logo and the design brief was needed to establish the corporate identity. The design brief serves as a guide for the usage of the hotel's logo. It is 8 1/2 X 5 1/2 in size and is in full-color. The brochure aims to give updated information about the services the hotel offers. It is a four-folder full-color brochure that is placed at the front desk of the hotel and mailed to business establishments like travel agencies and given out to interested parties. The corporate web page likewise provides information about the hotel to potential clients who surf the internet. The poster measures 24 X 36 and contains a picture of the hotel's garden flowers and plants. It is displayed at the lobby of the hotel and the hotel's executive offices.

The supervisor of this project is Mr. Nelson L. Napud, President of The Legend Garden Hotel.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU08895

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

various pagings ; Computer print-out.

Keywords

Printers (Data processing systems); Web printing press--Control systems; Advertising--Hotels, taverns, etc; Promotions; Standardization; Business communication; Package printing; Communication in organizations

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