The effect of profanity on Filipinos' perceived genuineness on political speakers

Added Title

Profanity on perceived genuineness

Date of Publication

2018

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Psychology

College

College of Liberal Arts

Department/Unit

Psychology

Thesis Adviser

Darren E. Dumaop

Defense Panel Member

Gerald B. Peñaranda

Abstract/Summary

This study intended to find out if a political speaker who uses profane words in his political message will be perceived as genuine by Filipinos. Although profanity has some negative implications, there were empirical studies that revealed an existing positive relationship between profanity and other social variables, such as honesty. Additionally, these studies were also able to discover the positive effects of profanity on interpersonal relationship and comfort. Through a true experimental design, the study was conducted to 99 Filipino community samples and 98 Filipino undergraduate students, distributed manually and via online. Using a sentence to profane word ratio, four levels of profanity were established by the researchers of this study, which served as the independent variable, and perceived genuineness as the dependent variable. The participants answered a survey questionnaire, which comprises of questions that aim to measure the independent and dependent variables, as well as the control variables-- age, gender, religious beliefs, social status, and political stand. Results showed that while the political stand of the participant is being taken into consideration, the different levels of profanity had no effect on the perceived genuineness of political speakers. Therefore, the genuineness of a political speaker, regardless of the presence of profanity, was predicted by the political stand of the audience.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU21235

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

vi, 55 leaves : illustrations ; 28 cm.

Keywords

Political oratory--Philippines; Swearing--Philippines

This document is currently not available here.

Share

COinS