The effects of message content and type of argument on career choice and attitude of male high school students of different socio-economic status

Date of Publication

1994

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Psychology

College

College of Liberal Arts

Department/Unit

Psychology

Abstract/Summary

The study aims to find out the effects of persuasive communication on career choice, and attitudes of fourth year male high school students of low and high socio-economic status. Subjects were composed of 267 male high school students of Pedro E. Diaz Municipal High School and Don Bosco Makati who are obtained through purposive sampling. Non-equivalent quasi-experimental design (pre and post) was used in the study. Even after the exposure of the persuasive essay, there was no significant difference between message content, type of argument and socio-economic status on career choice and attitude. However type of argument and socio-economic status has an effect on career choice at .05 level of significance.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU06323

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

[96] leaves ; Computer print-out.

Keywords

Persuasion (Psychology); Careers; Attitude (Psychology); High school students--Attitudes; High school students' socio-economic status; Communication--Psychological aspects; xx5 High school-Social condition

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