A print package and a web page for Caritas Manila

Date of Publication

1997

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Communication Arts

College

College of Liberal Arts

Department/Unit

Communication

Abstract/Summary

Caritas Manila is a social welfare and development institution that is under the supervision of the Archdiocese of Manila. Now on its 43rd year, it has helped rebuild the lives of hundreds of families through its various programs which aim to promote the welfare of the poor.

The interviews conducted by the proponents revealed that Caritas Manila seeks to gain equal or more support from Filipinos rather than its foreign donors. This is to embody in the organization the self-reliance it wants to instill in the people. Since most of the programs of Caritas Manila receive support from foreign donors, the proponents proposed a print package that consists of a general brochure, a pamphlet, and an envelope that is going to be used to catch the interest of the prospective Filipino donors through an extensive information campaign. In addition to this print package, the proponents proposed to do a web page. This is to reach those individuals and corporations who are financially capable and willing to support the organization.

The proponents proposed that the general brochure, together with the pamphlet and envelope be mailed to various individuals and organizations who have the capability to render support or have given support to the organization in the past. The print package is going to be placed in establishments to serve as an invitation to support Caritas and its programs. The web page, on the other hand, contains relevant information regarding the different programs of Caritas Manila and other related materials. It is going to be maintained and updated on a regular basis.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU08902

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

19 numb. leaves ; Computer print-out.

Keywords

Package printing; Charities; Humanitarianism; Social service; Interviews; Institutional care, (Manila Philippines)

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