A study on Grab Philippines service design in building trust among users

Date of Publication

2018

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Applied Corporate Management

Subject Categories

Corporate Finance

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Thesis Adviser

Patrick Aure,

Defense Panel Chair

Raymund Habaradas

Defense Panel Member

"

;Denver "Darada

Abstract/Summary

Throughout recent years, companies operating as part of the sharing economy have increased in popularity despite their business model being relatively new. This is due in no small part to the success of sharing economy companies such as Uber and Airbnb. However, despite the increase in popularity, there are only a limited amount of studies that seek to explain how these sharing economies managed to obtain the success and popularity they enjoy today. Thus, this paper sought to examine the different variables that factor into the success of sharing economy companies as well as its underlying service design framework through gathering both qualitative and quantitative data and analyzing the findings primarily through the usage of various models to obtain valuable insights and establish a proper framework in which to analyze the success of sharing economy companies by primarily making use of the SERVQUAL model.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU17295

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

xxviii, 106 leaves : illustrations (some color) ; 28 cm. + 1 computer disc ; 4 3/4 in.

Keywords

Transportation--Philippines; Automobile drivers-- Philippines

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