The game performance of Philippine Basketball Association (PBA) teams under publicly-listed companies and its effect to the stock return of the sponsoring company for the period 2010 to 2015

Date of Publication

2016

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Management of Financial Institutions

Subject Categories

Finance and Financial Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Financial Management

Thesis Adviser

Frederick Romero

Defense Panel Member

Ma. Fuellen Bautista

Abstract/Summary

The paper has investigated the effect of Philippine Basketball Association (PBA) game performance on the sponsoring companies' stock return. The study was composed of six teams from the PBA that are publicly-listed in the Philippine Stock Exchange (PSE). The sample period of the study was from 2010 to 2015. Multiple regression models are employed where the effect of the game performance on stock return is analyzed by controlling variables such as the market index, the type of match (Philippine cup, commissioner's cup, governor's cup, regular season, and postseason), the beginning odds prior the game, the lag between the match date and the opening date and the market index return. The findings show that the game performance was insignificant with the stock returns of the six companies. However, for San Miguel Purefoods Company Incorporated and Petron Corporation, the game result and betting odds prior the game respectively, were found significant but with a very minimal effect to the stock return of the company.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU19478

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

119, [4] leaves : illustrations (some color) ; 28 cm. + 1 computer disc ; 4 3/4 in.

Keywords

Stock exchanges--Philippines; Basketball-- Economic aspects--Philippines; Sports sponsorship--Philippines

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