An empirical study on the stock market performance of host countries before, during and after the Olympic Games and FIFA World Cup

Date of Publication

2016

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Management of Financial Institutions

Subject Categories

Finance and Financial Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Financial Management

Defense Panel Member

Pao, Tyrone Lim Chan, adviser

Eleazar, Vivian Y., chairman

Tang, Alger C., panelist

Abstract/Summary

This study examines the impact of 2 major international mega-sporting events. The Summer Olympic Games and the FIFA World Cup on the stock market performances the of host countries. In particular, this study uses the Ordinary Least Squares Method to investigate the stock market reaction before, during and after the Summer Olympic Games and the FIFA World Cup. The events that were analyzed for the Olympics in this study were the 2000 Sydney Olympics, 2004 Athens Olympics and 2008 Beijing Olympics. For the FIFA World Cup, the 2002 Korea/Japan World Cup, 2006 Germany World Cup and 2010 South Africa World cup were studied. An event study was conducted in the sector analysis to determine the effects these international mega-sporting events on the market sectors. The sectors included in the study were the consumer staples, financial and industrial sectors. The empirical results indicate that there is an insignificant effect on the host countries' stock markets as a whole for both mega-sporting events. However, these mega-sporting events gave off a significant effect on the selected market sectors.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU21358

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

179 leaves : colored illustrations ; 28 cm. + 1 computer optical disc ; 4 3/4 in.

Keywords

Stock exchanges

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