Self-esteem, product perception and social interaction as predictors of shopping behavior of Filipinos

Date of Publication

2010

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Psychology

Subject Categories

Psychology

College

College of Liberal Arts

Department/Unit

Psychology

Thesis Adviser

Javier, E. Roberto, Jr.

Defense Panel Member

Avila Odia S. De Jesus

Abstract/Summary

This quantitative study investigates self-esteem, product perception and social interaction as predictors of shopping behavior of Filipinos. Two hundred one (201) Filipino young urban professionals around Metro Manila participated in this study. The participants answered four scales for this study namely: Self-Esteem Rating Scale (SERS), Product Perception Rating Scale (PPRS), Perceived Social Support-Family/Friends Scale (PPS-Fa)/ (PSS-Fr), and Shopping Experience Scale (SES). The respondents were gathered through field survey, online and emailed survey. The collected data were analyzed using correlation and multiple linear regression. At the end of the study, the researchers concluded that both Self Esteem and Social Interaction have a relationship with shopping behavior but only Social Interaction could predict the shopping behavior of the Filipino young professionals. Among the three independent variables, Social Interaction was considered as the best predictor of shopping behavior in terms quality and quantity of the products.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU15789

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

97 leaves ; 29 cm.

Keywords

Shopping--Philippines; Consumer behavior-- Philippines; Consumers--Philippines; Consumers-- Psychology

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