The satisfaction of De La Salle University students of the customer service of window personnel

Date of Publication

1994

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Psychology

Subject Categories

Psychology

College

College of Liberal Arts

Department/Unit

Psychology

Abstract/Summary

The satisfaction of 500 De La Salle University students towards the customer service rendered by the window personnel were gathered and measured. The sample population were taken through the use of incidental sampling. A 35-item customer service survey was constructed as an essential tool for data gathering. The weighted as whole and per category within each college were taken through the use of the Analysis of Variance (ANOVA). Comparison across variables were also obtained to find out which skills the students are satisfied with. Based on the results, there was significant difference in the level of satisfaction of the students with regard to the customer service rendered by the window personnel. The students were only satisfied with reliability and tangibles while unsatisfied with responsiveness, assurance and empathy. As a whole, the students were satisfied with the customer service they receive from the window personnel.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU06605

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

[71] leaves ; Computer print-out.

Keywords

Satisfaction; De La Salle University--Students; Customer service; Consumer satisfaction; De La Salle University; x3 Service, Customer; x4 Customer satisfaction

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